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Recommended Books

We have extensively mined the internet and have come up with a variety of books and articles covering a diverse variety of topics.

Innovation and Entrepreneurship in the Enterprise

Books

  • the other side of innovation – Vijay Govindarajan & Chris Trimble
  • Innovators Dilemma & Innovator Solution, Clayton Christensen
  • The Future of Management – Gary Hamel
  • Winning Through Innovation: a Practical Guide to Leading Organizational Change and Renewal, Charles O’Reilly
  • The Sources of Innovation by Eric Von Hippel
  • Unleashing the Idea Virus by Seth Godin
  • Doing Business in the USA by Gallet Dreyer & Berkey, LLP

Harvard Business Review Articles

  • Darwin and the Demon: Innovating Within Established Enterprises, Geoffrey Moore: July/August 2004
  • The Innovators DNA, Jeffrey Dyer, Hal Gregersen, Clayton Christensen: Dec 2009

“War as Strategy” Books

  • The Art of War by Sun Tzu, translated by Thomas Cleary, or the one by Griffith
  • The Book of Five Rings by Miyamoto Musashi
  • On War by Carl Von Clausewitz’s  Everyman’s Library Series
  • Boyd: The Fighter Pilot Who Changed the Art of War by Robert Coram and/or
  • The Mind of War: John Boyd and American Security by Grant T. Hammond
  • Lanchester Strategy: An Introduction by Taoka and/or
  • New Lanchester Strategy: Sales and Marketing Strategy for the Weak (New Lanchester Strategy) by Shinichi Yano, Kenichi Sato, Connie Prener

Marketing Communications Books

  • Positioning: The Battle for Your Mind The 20th Anniversary Edition and The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk by Al Ries, Jack Trout
  • All Marketers Are Liars by Seth Godin
  • Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath
  • Relationship Marketing: Successful Strategies for the Age of the Customer by Regis McKenna
  • Permission Marketing: Turning Strangers Into Friends, and Friends into Customers and Unleashing the Ideavirus  by Seth Godin
  • Don’t Think of an Elephant! by George Lakoff
  • Sway: the Irresistible Pull of Irrational Behavior by Ori Brafman
  • Building the Marketing Plan: A Blue-print for Startups by Kipp Bodnar
  • Viral Marketing by David Meeman Scott

Sales

  • Predictable Revenue – Aaron Ross and MaryLou Tyler
  • Secrets of Question Based Selling: How the Most Powerful Tool in Business Can Double Your Sales Results and It Only Takes 1% to Have a Competitive Edge in Sales by Thomas Freese
  • Mastering the Complex Sale – Jeff Thull
  • What Great Salespeople Do – Michael Bosworth
  • Solution Selling: Creating Buyers in Difficult Selling Markets By Michael T. Bosworth
  • The New Solution Selling: The Revolutionary Process That is Changing the Way People Sell
  • The New Conceptual Selling: The Most Effective and Proven Method for Face-To-Face Sales Planning and The New Strategic Selling: The Unique Sales System Proven Successful by the World’s Best Companies by Stephen E. Heiman, et. al.
  • Spin Selling and the Spin Selling Fieldbook By Neil Rackham
  • Lets Get Real or Lets Not Play by Mahan Khalsa
  • Snap Selling – Speed Up Sales and Win More Business and Selling to Big Companies both by Jill Konrath
  • Sandler Selling System
  • Miller Heiman Sales Process Consulting & Training
  • Baseline Selling: How to Become A Sales Superstar by Dave Kurlan
  • The Complete Idiots Guide to Cold Calling by Keith Rosen
  • The Strategy and Tactics of Pricing – by Nagle, Hogan & Zale

Startup Law and Finance

  • An Introduction to Stock and Options – David Weekly
  • The Entrepreneurs Guide to Business Law – by Constance Bagley and Craig Douchy
  • Term Sheets & Valuations – An Inside Look at the Intricacies of Venture Capital by Alex Wilmerding Aspatore Books Staff, Aspatore.com
  • Doing Business in the United States: A Guide to Key Tax Issues by PwC
  • Coming to America: The Legal Basics by Fired Frank
  • Legal Guide to Doing Business in the United States by Baker & Mckenzie

Silicon Valley/Regional Clusters

  • Startup Communities – Brad Feld
  • Regional Advantage and The New Argonauts – AnnaLee Saxenian
  • Startup Nation – Dan Senor
  • Boulevard of Broken Dreams – Josh Lerner
  • The Cold War and American Science: The Military-Industrial-Academic Complex at MIT and Stanford – Stuart W. Leslie
  • Making Silicon Valley: Innovation & the Growth of High Tech –  Charles Lecuyer
  • Founders at Work – Jessica Livingston
  • The Startup Playbook – David Kidder
  • Geek Silicon Valley: The Inside Guide to Palo Alto, Stanford, et al.
  • The Visitors Guide to Silicon Valley
  • Engineer’s Guide to Silicon Valley Startups
  • For Books on Silicon Valley History see here

Venture Capital

  • Venture Deals: Be Smarter than your Lawyer and Venture Capitalist – by Brad Feld and Jason Mendelson
  • Mastering the VC Game by Jeffrey Bussgang
  • The Startup Game: Inside the Partnership between VC’s and Entrepreneurs by William H. Draper
  • Burn Rate: How I Survived the Gold Rush Years on the Internet by Michael Wolff
  • Startup: A Silicon Valley Adventure by Jerry Kaplan
  • Eboys: The First Inside Account of Venture Capitalists at Work by Randall E. Stross
  • High Stakes, No Prisoners: A Winner’s Tale of Greed and Glory in the Internet Wars by Charles H. Ferguson
  • Pitching Hacks: The Book from Venture Hacks
  • American British Trade and Investment 2015: The Guide to Investing in the USA by BritishAmerican Business
  • Investing in the USA: A Guide for Foreign Companies by KPMG

Venture Capital History

These books tell the story of the formation of the Venture Capital Industry.

  • Creative Capital: Georges Doriot and the Birth of Venture Capital – Spencer E. Ante
  • Done Deals: Venture Capitalists Tell Their Stories -Udayan Gupta
  • Semiconductor Timeline to 1976: Semi and Don C. Hoefler
  • The Startup Game – William Draper III

Startup Nuts & Bolts

 

  • High Tech Start Up: The Complete Handbook for Creating Successful New High Tech Companies by John L. Nesheim
  • Engineering Your Start-Up: A Guide for the High-Tech Entrepreneur by Michael L. Bair
  • High-Tech Ventures: The Guide for Entrepreneurial Success by Gordon Bell

Startup Textbooks

  • Technology Ventures – Tom Byers, Richard Dorf, Andrew Nelson
  • New Venture Creation Entrepreneurship for the 21st Century and Business Plans That Work by Jeffry A. Timmons
  • Entrepreneurship: Strategy and Resources – Marc J. Dollinger
  • Launching New Ventures: An Entrepreneurial Approach – Kathleen R. Allen
  • Entrepreneurship – Robert Hisrich, Michael Peters, Dean Shepherd
  • Entrepreneurship – William D. Bygrave , Andrew Zacharakis
  • Entrepreneurship: An Innovator’s Guide to Startups and Corporate Ventures – Marc H. Meyer, Frederick G. Crane
  • Entrepreneurship: Successfully Launching New Ventures – Bruce R. Barringer
  • Entrepreneurial Small Business – Jerome Katz
  • Entrepreneurship: In a European Perspective – C.K. Volkmann, K.O. Tokarski and M. Granhagen
  • Patterns of Entrepreneurship Management – Jack M. Kaplan, Anthony Warren
  • Technology Entrepreneurship: Creating, Capturing and Protecting Value -Thomas N. Duening, Robert A. Hisrich, Michael A. Lechter
  • Nurturing Science-based Ventures: An International Case Perspective – Ralf W. Seifert, Benoît F. Leleux, Chris L. Tucci
  • Venture Capital and Private Equity: A Casebook – Josh Lerner,  Felda Hardymon, Ann Leamon
  • Biodesign: The Process of Innovating Medical Technologies – Zenios, Makower, Yock,Brinton, Kumar, Denend, Krummel

Manufacturing

  • The Goal by Eliyahu Goldratt
  • Lean Thinking by James Womack
  • Toyota Production System: Beyond Large-Scale Production by Taiicho Ohno.
  • The Toyota Way by Jeffrey Liker

Presentation and Product Design

  • Slid:eology and Resonate by Nancy Duarte
  • The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How To Restore The Sanity by Alan Cooper
  • Getting Real by 37 Signals

Culture/Human Resources

  • What I Wish I Knew When I Was 20 and InGenious – Tina Seelig
  • Good To Great and Built to Last by James C. Collins, Jerry I. Porras
  • The Human Equation: Building Profits by Putting People First By Jeffrey Pfeffer
  • Strategic Human Resources: Frameworks for General Managers by James N. Baron, David Kreps
  • The Founder Factor by Nancy Truitt Pierce
  • The No Asshole Rule and Weird Ideas that Work and Good Boss, Bad Boss by Robert I. Sutton
  • Hard Facts and The Knowing-Doing Gap by Robert I. Sutton and Jeffrey Pfeffer
  • Competing on the Edge by Shona L. Brown and Katheleen M. Eisenhardt
  • Confessions of a Serial Entrepreneur by Stuart Skorman
  • The Checklist Manifesto by Atul Gawande

Business History (See here for Silicon Valley History)

  • My Years with General Motors by Alfred Sloan
  • Not All Those Who Wander Are Lost by Steve Blank
  • Sloan Rules: Alfred P. Sloan and the Triumph of General Motors by David R. Farber
  • A Ghost’s Memoir: The Making of Alfred P. Sloan’s My Years with General Motors by John McDonal
  • The Deal Maker: How William C. Durant Made General Motors by Axel Madsen
  • Billy, Alfred and General Motors: The Story of Two Unique Men by William Pelfrey
  • The Nudist on the Late Shift by Po Bronson
  • The Facebook Effect: The Inside Story of the Company that is Connecting the World by David Kirkpatrick
  • Strategy and Structure: Chapters in the History of the American Industrial Enterprise – Alfred Chandler
  • The Visible Hand – Alfred Chandler

Silicon Valley – Books

Terman/Shockley/Fairchild/Intel/National

  • Fred Terman at Stanford – Stewart Gilmore
  • IEEE Oral History – Fred Terman Associates
  • Broken Genius: The Rise and Fall of William Shockley– Joel Shurkin
  • Makers of the Microchip: A Documentary History of Fairchild Semiconductor – Christophe Lecuyer and David Brock
  • The Man Behind the Microchip: Robert Noyce – Leslie Berlin
  • Spinoff: A Personal History of the Industry That Changed The World – Charles Sporck

Silicon Valley History

  • Electronics in the West: the First Fifty Years – Jane Morgan
  • The Origins of the Electronics Industry on the Pacific Coast– The Origins of the Electronics Industry on the Pacific Coast
  • Revolution in Miniature: The History and Impact of Semiconductor Electronics – Ernest Braun
  • Creating the Cold War University: The Transformation of Stanford – Rebecca S. Lowen
  • The Closed World: Computers and the Politics of Discourse in Cold War America – Paul Edwards
  • Understanding Silicon Valley – Martin Kenney
  • The Man Who Invented the Computer: The Biography of John Atanasoff, Digital Pioneer – Jane Smiley
  • How Silicon Valley Came to Be – Timothy Sturgeon
  • The Inventor and the Pilot: Russell and Sigurd Varian –  Dorothy Varian
  • The Tube Guys – Norman Pond
  • The Cold War and American Science: The Military-Industrial-Academic Complex at MIT and Stanford – Stuart W. Leslie
  • Making Silicon Valley: Innovation & the Growth of High Tech –  Charles Lecuyer
  • Dealers of Lightening: Xerox PARC and the Dawn of the Computer Age – Michael Hilzick
  • Regional Advantage: Culture and Competition in Silicon Valley and Route 128 – AnnaLee Saxenian
  • The New Argonauts: Regional Advantage in a Global Economy – AnnaLee Saxenian
  • Bill and Dave:  How Hewlett and Packard Built the World’s Greatest Company – Michael Malone

Books/Articles on the Entrepreneurial University

  • Engines of Innovation: The Entrepreneurial University in the Twenty-First Century by Holden Thorp and Buck Goldstein
  • A University for the 21st Century – Duderstadt, J. J.
  • Academic Capitalism and the New Economy: Markets, State, and Higher Education by Sheila Slaughter and Gary Rhoades
  • The Entrepreneurial College President by James L. Fisher and James V. Koch
  • Leaders in the Crossroads: Success and Failure in the College Presidency by Stephen James Nelson
  • Creating Entrepreneurial Universities: Organizational Pathways of Transformation by Burton Clark
  • Collegial Entrepreneurialism in Proactive Universities by Burton Clark
  • Entrepreneurship and Small College Leadership. New Directions for Higher Education by Robert Peck
  • The Entrepreneurial University: New Foundations for Collegiality, Autonomy and Achievement by Burton Clark
  • The Emergence of Entrepreneurial Cultures in European Universities by John L. Davies
  • Promoting Academic Expertise and Authority in an Entrepreneurial Culture by Craig McInnis
  • Structural Barriers to Innovation in Traditional Universities by Jose-Gines Mora and Enrique Villarreal

Templates

  • Investment Brief Template
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