Win over women, and the men will follow

Win over women, and the men will follow

Marketing spend is a significant and sometimes risky investment for small businesses, but regardless of business type – business-to-business or business-to-consumer – focusing your marketing efforts on targeting women could be a real game-changer.

Keep your customers coming back for more

Keep your customers coming back for more

What’s better than a customer choosing to use your business, forsaking all competitors, for the first time? Easy. Seeing that customer come back for a second, third, fourth time.

Creating wealth: how artists can become inventive entrepreneurs

Creating wealth: how artists can become inventive entrepreneurs

“What you need is a very broad skillset,” grins award-winning contemporary jewellery designer James Newman, who established his own company within a year of graduating and now employs six people at his studio and shop in Birmingham’s Jewellery Quarter. “I know some …

Sink or swim: why some startups succeed and others don’t

Sink or swim: why some startups succeed and others don’t

There’s no shortage of theories on why some startups are successful while others fail. Shops are full of “how to make it rich” books and well-known entrepreneurs can always draw crowds to events where they reveal their “secrets”. This is understandable: a …

How my business raised £3.5m through crowdfunding

How my business raised £3.5m through crowdfunding

Sugru recently raised £3.5m on equity crowdfunding platform Crowdcube, smashing our original £1m target in four days. We broke two equity crowdfunding records – the largest single investment of £1m and the widest reach with shareholders in 68 countries. Here’s what we …

The Ultimate Pitch Deck to Raise Money for Startups

The Ultimate Pitch Deck to Raise Money for Startups

The Ultimate Pitch Deck to Raise Money for Startups (By Chance Barnett, CEO Crowdfunder.com, angel investing, JOBS Act leadership) Great startups don’t fund themselves. Raising money from investors for your startup is challenging at any stage and requires a great pitch, even for experienced …

How Does Equity Dilution Work for Startups

How Does Equity Dilution Work for Startups

How does equity dilution work for startups? (By David S. Rose, Founded six startups, funded 90. CEO of Gust, Founder of New York Angels, Entrepreneurship Founder at Singularity University. Etc.) Equity dilution works when the same pie is divided among more people. …

Top 5-7 Questions a Start-up CEO Should Ask of an Angel Investor

Top 5-7 Questions a Start-up CEO Should Ask of an Angel Investor

What are the top 5-7 questions a start-up CEO should ask of an angel investor to determine if they, you and your project are a potential fit? (By Mikko Alasaarela, Creative Entrepreneur) Doing due diligence is as important for the entrepreneurs as …