Strategy & Business Modelling
This course aims to develop the ability to innovate, think strategically, and make smart business decisions to achieve long-term objectives. The first module of the course focuses on developing a competitive strategy for an organisation through an understanding of the five forces at play in a competitive environment and the basics of positioning. In the role of key decision-makers, startups will learn how to decide what value to create, how to capture value through innovative business models, and how to deal with competition and sustain their competitive advantage. The second module of the course focuses on the value of data to businesses and an understanding of how data analysis can help companies better understand their customers, evaluate their ad campaigns, personalize content, create content strategies and develop products. Startups will be introduced to Python and learn how to translate data into insights with an emphasis on visualisations for different audiences including customers and investors.
Course Outline
Competitive Strategy
Session 1: Understanding the broad canvas of strategy
Session 2: Creating Value
Session 3: Capturing Value through business model innovation
Session 4: How to sustain value in a competitive environment
Session 5: Putting in all together
Data Analytics using Python
Session 1: Introduction to Data Analytics. What is data analysis and why it is important in the modern business world
Session 2: Introduction to Python and IDLE programming environment
Session 3: Using Pandas for Data Analysis
Session 4: Importance of visualizations in representing data analysis
Session 5: Introduction to Python Matplotlib to create visualizations
Instructors
Dr Adnan Zahid
Dr Adnan Zahid is an Assistant Professor at Suleman Dawood School of Business (SDSB), and also an instructor at Rausing Executive Development Center (REDC), LUMS. He has proven expertise in sharpening the marketing skills of executives and helping them identify customer-centric marketing strategies for growth. An entrepreneur himself, Dr Zahid is a founding partner of Johnny & Jugnu, a popular burger joint with three locations across Lahore. Dr Zahid holds a PhD in Marketing from the CASS Business School, City University, UK.
Dr Ussama Yaqub
Dr Ussama Yaqub is an Assistant Professor at LUMS and an experienced professional in the areas of Business Intelligence and Data Warehousing. He consults with businesses on micro-segmentation and leveraging technology to achieve commercial revenue and growth targets. Dr Yaqub holds a PhD in Management Information Systems from Rutgers Business School, New Jersey.