The LUMS Centre for Entrepreneurship (LCE) is proud to announce the signing of an MoU with the MDX Innovation Hub at Middlesex University Dubai. This partnership marks a significant milestone in fostering regional collaboration and expanding the international footprint of start-ups in Pakistan and the Middle East.

As interest in the Middle Eastern market continues to grow among mature Pakistani start-ups—particularly those in the tech sector—this partnership comes at a strategic time. Many start-ups have already made inroads into the region, highlighting the growing potential for cross-border entrepreneurship.

With this MoU, both institutions aim to strengthen connections between academia and the start-up landscape, enabling long-term growth through shared learning and actionable opportunities.

“The signing of this MoU between Middlesex University Dubai’s Innovation Hub and LUMS Centre for Entrepreneurship marks a significant step forward in fostering cross-border collaboration between academic institutions in the UAE and Pakistan,” said Professor Fehmida Hussain, Head and Founder of the MDX Innovation Hub.

“By joining forces, we are creating a platform that leverages the unique strengths, resources, and entrepreneurial ecosystems of both countries. This partnership reflects our shared commitment to nurturing innovation, empowering future leaders, and building a more connected and resilient startup landscape across the region.”

The MoU outlines a broad framework of cooperation, including:

• Joint research and entrepreneurial projects focused on cross-border challenges and opportunities.
• Knowledge exchange through co-hosted workshops, guest lectures, and co-branded content that amplify regional insights.
• Start-up-focused events and competitions held in Lahore and Dubai to build innovation networks across borders.
• Short-term exchange programmes for start-ups, offering founders immersive experiences in local markets to gain direct insight and build partnerships.
• Collaborative contributions to LCE’s Knowledge Hub through articles, podcasts, and case studies that capture learnings and trends from both ecosystems.

These efforts aim not only to support mid-to-late stage startups exploring international growth, but also to enable students, faculty, and industry leaders to participate in shaping a future-ready entrepreneurial ecosystem.

Jazib Zahir, Director of LUMS Centre for Entrepreneurship, added, “LUMS Centre for Entrepreneurship is pleased to initiate collaborations with Middlesex University Dubai. We’ve found synergies in our priorities around curriculum design, knowledge sharing across geographies, and the pursuit of ventures—particularly in technical spaces. We look at this agreement as a way to give our stakeholders, particularly incubated ventures, access to additional resources and exposure.”

The MoU further reaffirms LCE’s commitment to enabling meaningful cross-border opportunities for startups while aligning with MDX Dubai’s mission to build impactful and inclusive innovation ecosystems.

Together, we look forward to shaping the next chapter of entrepreneurship between Pakistan and the UAE.

Written by Mahnoor Abdul Basit

Pakistan’s investment climate can be difficult to navigate for national and international stakeholders alike. This article provides a targeted overview of the aspects that influence the investment space of the entrepreneurial ecosystem, providing valuable insights from both investors and startups. Understanding these dynamics is essential for early-stage ventures looking to secure funding, scale operations, and make informed strategic decisions. By exploring historical trends, current economic indicators, and future projections, it highlights the opportunities and challenges of investing in Pakistan and gives tips on maneuvering through its evolving economic landscape.

Overview of Pakistan’s Investment Climate

Historical Context:

Pakistan’s investment landscape has evolved over the years, shaped by periods of economic liberalization, foreign capital inflows, and policy-driven shifts. While the 1990s marked a phase of privatization and deregulation, the early 2000s saw a rise in foreign direct investment (FDI) driven by improvements in macroeconomic stability and investor-friendly policies. However, external shocks, political instability, and inconsistent economic policies have repeatedly disrupted sustained growth.

Over the past decade, FDI trends in Pakistan have followed a cyclical pattern, influenced by global economic shifts, domestic policy changes, and geopolitical dynamics. The early 2010s witnessed an influx of investment, particularly in energy and infrastructure, catalyzed by the China-Pakistan Economic Corridor (CPEC), which brought in billions of dollars. However, FDI declined post-2018 due to external debt concerns, political uncertainty, and a deteriorating business climate. According to the State Bank of Pakistan (SBP), FDI inflows peaked in 2017 at approximately $2.8 billion before witnessing a decline, reaching $1.5 billion in 2022. The Covid-19 pandemic further slowed global capital movements, impacting investment inflows into the country.[1]

While there have been periods of increased inflows, recent trends indicate a concerning decline. In January 2024, Pakistan experienced a net FDI outflow of $173.2 million, marking a six-year high and reflecting growing investor apprehension amid political uncertainty and economic instability. Although there was a 32% increase in net FDI to $904 million during July–October FY25 compared to the same period the previous year, the inflows remain modest relative to the country’s needs.[2]

Beyond CPEC, sectors such as telecommunications, financial services, manufacturing, and technology startups have historically attracted substantial investment. The telecom sector, particularly with the entry of foreign players like Telenor and Jazz, received significant FDI in the early 2000s. The banking sector saw interest from international financial institutions, while manufacturing—especially in textiles and consumer goods—remained a key area for investment. In recent years, venture capital investment in Pakistani startups has gained traction, with over $350 million raised in 2021 alone, marking a shift toward technology-driven economic activity.[3]

Despite these promising developments, Pakistan has struggled to fully leverage its investment potential due to a lack of economic branding. Unlike regional competitors, the country has not effectively marketed its economic strengths—such as a young, globally competitive workforce and strategic trade access to East Asia, South East Europe, and the Middle East. Instead, geopolitical narratives of instability have overshadowed the real opportunities available, especially for its growing entrepreneurial ecosystem.

The line graph above illustrates Pakistan’s FDI inflows from 2010 to 2023.

Current Economic Indicators:

GDP Growth: the Pakistani economy is projected to grow at 2.5% in FY2025, with improvements expected in the services and agriculture sectors.[4]

Inflation stood at 23.41% in FY2024 as compared to the previous year but is expected to improve as fiscal measures take effect, such as tax reforms, subsidy rationalization, and investment-friendly policies. The government has introduced tax incentives for businesses, including reduced corporate tax rates and exemptions for Special Economic Zones (SEZs), to attract investment. Additionally, energy sector subsidies for industries, along with export rebates and duty drawbacks, aim to boost economic activity. Public spending on infrastructure projects under the Public Sector Development Program (PSDP) and CPEC initiatives is also expected to stimulate growth. Furthermore, fiscal consolidation measures, including IMF-backed policy adjustments and debt management strategies, are likely to enhance macroeconomic stability and investor confidence.

Currency Stability: The Pakistani Rupee has stabilized recently following an IMF bailout and improved remittance inflows, with an increase of 24% in foreign exchange reserves as compared to the previous year. This improvement is driven by higher worker remittances, a narrowing current account deficit, and stringent fiscal measures aimed at stabilizing the economy.

Key Industries of Opportunity:

1. Tech Startups

Pakistan’s tech startup ecosystem has seen unprecedented growth in recent years, driven by a young, digitally literate population and increasing investor interest. In 2022, Pakistani startups raised over $350 million in funding despite global economic slowdowns, showcasing the resilience and potential of the sector.

Pakistan’s freelancing sector is a key driver of the tech economy, contributing over $1 billion annually. In FY24 (July 2023 – March 2024), freelancers generated $350.15 million in foreign exchange earnings. The average monthly income ranges from PKR 40,058 to PKR 62,498, depending on skills and experience. With a 27% increase in earnings in recent years, Pakistan ranks among the fastest-growing freelancing markets globally, strengthening its position in the digital economy.[5]

This rapid digital transformation is not only evident in the rise of individual freelancers but also in the growth of tech-driven startups that are reshaping the local ecosystem. Notable examples include:

Airlift:

Airlift was a Lahore-based startup that initially launched as a mass transit service, offering affordable, app-based bus rides. During the pandemic, it pivoted to quick commerce, delivering groceries and essentials within 30 minutes. In 2021, it made headlines by securing $85 million in Series B funding, the largest single private investment in Pakistan’s startup history.

However, despite its rapid rise, Airlift shut down in 2022 due to a series of financial and operational challenges:

Over-Reliance on External Funding – Airlift’s aggressive expansion into quick-commerce required heavy subsidies and high burn rates, making it dependent on continuous funding rounds. When the global funding climate tightened, it struggled to secure capital.

Economic Downturn & Inflation – Rising inflation and a depreciating rupee increased operational costs, while reduced consumer spending hurt revenues.

Expansion Beyond Market Capacity – The company expanded operations into South Africa, stretching resources too thin instead of consolidating its home market.

Unit Economics & Profitability Issues – High logistics costs and discounts meant negative margins per order, making the business unsustainable in the long run.

Investor Hesitation – The 2022 global tech downturn made venture capitalists more cautious, and Airlift failed to secure its next funding round, forcing a shutdown.

Airlift’s downfall serves as a cautionary tale for Pakistani startups. It underscores the importance of profitability over rapid scaling, adapting to economic realities, and ensuring financial self-sufficiency rather than relying solely on venture capital.

Bykea:

Bykea is a Karachi-based startup that provides bike-based ride-hailing, delivery, and payment services through its mobile app. Launched in 2016, it caters to Pakistan’s middle and lower-income segments, offering affordable transportation, parcel delivery, and cash-based financial transactions. Bykea managed to secure $10 million in funding in 2022 to expand its mobility and logistics services.

With internet penetration exceeding 36% and a growing e-commerce market (valued at $4 billion in 2022), the tech sector continues to attract significant domestic and international investment.

2. Agriculture

Agriculture remains a cornerstone of Pakistan’s economy, contributing 23% to GDP and employing 38.5% of the labour force. Modernization efforts, such as precision agriculture and smart irrigation systems, are improving productivity.[6]

Key Crops & Exports: Pakistan is the 4th largest producer of cotton and a leading exporter of rice. Additionally, sugarcane is a major crop, supporting the large domestic sugar industry, though challenges like inefficiencies and price volatility persist.

Agriculture Transformation Plan: This government initiative promotes mechanization, digital farming, and subsidies to boost crop yields. Agri-tech startups like Tazah are also leveraging technology to streamline supply chains and reduce waste.

Halal Meat Potential: With a large livestock population, Pakistan has significant untapped potential in halal meat exports. While the country exports to the Middle East and Southeast Asia, it has yet to fully capitalize on the $2 trillion global halal food market. Investments in modern slaughterhouses, cold chain logistics, and quality certifications could help Pakistan establish itself as a major supplier to Europe, Central Asia, and Africa, where demand for halal-certified meat is rising.

3. Textiles

The textile industry is a cornerstone of Pakistan’s export economy, accounting for over 60% of total exports, valued at approximately $19 billion in FY2023. Leading textile firms such as Style Textile ($522 million), Interloop Ltd. ($423 million), Nishat Mills Ltd. ($381 million), Artistic Milliners ($330 million), and Gul Ahmed Textiles ($302 million) have played a crucial role in driving this growth. Pakistani manufacturers supply products to major global brands, including Zara, H&M, C&A, Bestseller, Adidas, Next, Mango, and Forever 21. Government incentives such as duty drawbacks, subsidized utility rates, and export refinancing have strengthened the sector, while the EU’s GSP+ trade incentive has further boosted demand. The rise of sustainable fashion and organic cotton trends also presents new investment opportunities. With a strong infrastructure and increasing global demand, Pakistan remains a key player in the international textile market.

4. Clean Tech

With rising energy demand and environmental concerns, Pakistan is focusing on clean tech as a critical sector for investment. The country boasts an estimated potential of 50,000 MW from wind energy and 2.9 million MW from solar energy. Key initiatives include:

• The Jhimpir Wind Corridor, where over 1,000 MW of energy is being generated from wind projects.
• The Quaid-e-Azam Solar Park, with a capacity of 1,000 MW, is one of the largest solar projects in the region.
• The Alternate and Renewable Energy Policy 2019 aims to generate 30% of electricity from renewable sources by 2030.
• International investors, including China and the UAE, are actively participating in clean tech projects, signaling the sector’s potential for high returns and sustainable growth.
• Pakistan’s electric vehicle (EV) sector is experiencing significant growth, driven by both local initiatives and international collaborations. Chinese manufacturers like Changan and BYD have announced plans to introduce EVs into the Pakistani market. Notably, BYD is partnering with Hub Power’s subsidiary, Mega Motor, to establish Pakistan’s first EV assembly plant by 2026, aiming to position the country as a key automotive export hub targeting regions such as Africa and South Asia.

In support of this evolving landscape, Lahore University of Management Sciences (LUMS) has inaugurated an E-Mobility Research and Development Center. This center focuses on advancing EV technologies to address environmental challenges like air pollution and climate change, aligning with national goals for EV adoption by 2030.

LUMS also  hosted the 2nd Symposium on Battery Electric Vehicles (BEVs) in collaboration with HEC Pakistan, the World Bank, and IFC, focusing on ‘Accelerating the Electric Mobility Transition in Pakistan.’ The event brought together policymakers, academics, and industry leaders to discuss progress, challenges, and strategies for advancing EV adoption in line with global trends.

• Rawana, a startup in the Idea Launch cohort at LUMS Center for Entrepreneurship (LCE), is revolutionizing last-mile delivery with electric vehicles, promoting sustainable urban transportation through efficient and eco-friendly mobility solutions.
• Voltshare Technologies, part of the Slingshot Accelerator cohort at LUMS Center for Entrepreneurship (LCE), is connecting EV drivers to real-time charging stations, reducing range anxiety and supporting Pakistan’s growing electric mobility ecosystem.

Government Initiatives:

The Pakistani government has implemented several strategic measures to attract investment and improve the business climate:

Tax Reforms & Incentives: The government has introduced tax amnesty schemes, reduced corporate tax rates for IT exports, and exemptions for startups to encourage business formalization and attract FDI. In the latest budget, IT and freelancing sectors were granted tax exemptions and incentives to boost Pakistan’s digital economy.

Special Economic Zones (SEZs) under CPEC: Pakistan has established nine SEZs, including Rashakai, Allama Iqbal, and Dhabeji SEZs, aimed at attracting both local and foreign investors by offering tax holidays, duty-free imports on machinery, and infrastructure support. These SEZs are positioned to boost manufacturing, particularly in automobile, textile, and pharmaceuticals. However, bureaucratic delays and inconsistent policies have slowed their full potential.

Ease of Doing Business Reforms: Pakistan improved its ranking in the World Bank’s Ease of Doing Business Index from 136th in 2018 to 108th in 2020 before the rankings were discontinued.[7] Key reforms included simplifying business registration through the SECP, introducing online tax filing systems, and reducing approval times for construction permits and electricity connections. However, challenges remain in contract enforcement and dispute resolution, deterring long-term foreign investment.

While these initiatives signal progress, policy inconsistency, political uncertainty, and economic volatility remain key challenges in fully leveraging these reforms to attract sustainable investment.

Regional and International Investment Trends:

Pakistan’s strategic location provides access to South Asia, Central Asia, and the Middle East, making it a potential investment hub. Recent trends show growing FDI in technology, renewable energy, and infrastructure, particularly through CPEC-driven SEZs and fintech expansion. However, macroeconomic challenges and policy uncertainty continue to impact investor confidence.

Globally, investment trends are shifting toward sustainable development, digital transformation, and AI-driven innovation. Countries are prioritizing green energy, supply chain diversification, and smart manufacturing to mitigate economic volatility. Pakistan must align with these global trends to attract long-term, high-value investments.

Key Challenges:

Economic Instability: Persistent fiscal deficits, external debt obligations, and currency fluctuations create economic uncertainty, impacting investor confidence.

Political and Security Concerns: While political transitions and regional tensions have historically posed challenges, improving security metrics offer hope for a more stable business environment.

Regulatory Framework: Complex bureaucratic processes, unclear tax policies, and inconsistent regulations remain major hurdles for local and foreign investors.

Expert Opinions:

To understand the evolving investment landscape in Pakistan, we gathered expert insights on investor priorities, market opportunities, and key factors that drive funding decisions.

Hammad Umer, an experienced investment manager and head at Inistor, highlighted the evolving priorities in the investment space: “Investors are now more conscious of valuations and selective in their investments. Governance practices play a crucial role in building trust and attracting funding.” He advised entrepreneurs to collaborate, explore new opportunities, and adopt a strategic vision for long-term growth.

He also underscored the potential of cleantech, stating, “Sectors like mobility and alternative fuels hold significant promise, though they remain underdeveloped. However, with the government introducing favorable energy policies, there is a strong opportunity for innovation and growth in these industries.”

With nearly three decades of experience in software development and technology services, Dr. Salman Iqbal, founder of Denovonet, pointed to IoT innovations in healthcare as a promising investment area. He shared that his company developed a smart diaper that alerts caregivers via text message when it needs changing. His advice to startups: “Focus on the problem you want to solve and assess its long-term monetization potential.”

He also emphasized the transformative potential of emerging technologies, stating, “The next major shift will be in generative AI. As more innovators explore its applications, it will become a powerful tool for problem-solving and delivering value to customers. Prompt-based AI, in particular, offers new opportunities to enhance efficiency and improve everyday experiences.”

Success Stories and Investment Trends

International Firms: Companies like Coca-Cola have made billion-dollar investments in Pakistan, showcasing confidence in its consumer market.

Local Startups: Success stories like Bykea and Careem illustrate how tech-driven innovation can thrive despite economic challenges.

Renewable Energy Projects: The Jhimpir Wind Corridor and other initiatives have attracted international partnerships, underscoring clean energy’s potential.

What Investors Look For:

• Scalability: Startups in e-commerce, fintech, and healthcare that leverage technology for rapid growth are particularly attractive.
• Market Size: With a population exceeding 240 million, Pakistan offers a vast consumer base, especially in urban centers.
• Growth Potential: High-growth industries like clean energy, agri-tech, and digital financial services align with both local needs and global investment trends.

Actionable Advice for Investors:

Form Strategic Partnerships: Collaborating with local businesses helps investors navigate regulatory challenges and gain market insights.

Understand the Business Culture: Personal relationships and trust play a crucial role in securing long-term business success in Pakistan.

Leverage Government Incentives: SEZs offer tax benefits and simplified regulations, particularly for manufacturing and tech sectors.

Plan for Market Challenges: Investors should prepare for currency fluctuations and bureaucratic hurdles with diversified portfolios and localized risk assessments.

Startup Lessons:

The investment climate in Pakistan is evolving, creating new opportunities for startups. However, many entrepreneurs struggle with raising capital, navigating regulations, and achieving long-term growth.

Muhammad Umer Hassan and Talha Dar, founders of Markhor 3D, a STEM-focused hardware startup, shared their experiences:

• Many investors favored quick-return software startups over hardware ventures.
• Political instability and foreign policy challenges deterred international investors, including one from China.
• Despite multiple rejections, they shifted focus to self-funding, revenue generation, and strategic partnerships.
• Their persistence paid off when angel investor Bilal Ahmed came on board, emphasizing the importance of finding the right supporters.

Key Takeaways for Startups:

• Understand Investor Expectations: Demonstrate scalability, profitability, and clear business models to attract funding.
• Utilize Funding Effectively: Investments should be allocated to product development, market expansion, and operational efficiency.
• Leverage Local Ecosystems: Engage with incubators like LUMS Center for Entrepreneurship (LCE), for mentorship and funding opportunities.
• Adapt to Funding Challenges: With global funding markets tightening, startups must explore local venture capital, crowdfunding, and alternative revenue streams.
• Stay Resilient: Persistence, adaptability, and a strong vision are crucial for long-term success.

Pakistan’s startup ecosystem is at a pivotal moment, with increasing venture capital inflows, digital transformation, and government initiatives fueling growth. However, strategic navigation, strong governance, and adaptability are essential to overcoming investment challenges. For investors and entrepreneurs alike, Pakistan presents both risks and immense opportunities, making it a market worth watching.

8. Conclusion

Pakistan’s investment climate is evolving, driven by a combination of strategic reforms and emerging opportunities. The government has introduced investor-friendly policies, including tax incentives, simplified regulatory frameworks, and the development of Special Economic Zones (SEZs) under the China-Pakistan Economic Corridor (CPEC), which offer duty exemptions and infrastructure support. Efforts to stabilize the economy through fiscal consolidation and improving ease of doing business rankings have further enhanced investor confidence. Moreover, the growing focus on sectors like renewable energy, technology, and value-added agriculture reflects a shift towards modernization. With a young, tech-savvy population, increasing urbanization, and a rising middle class, Pakistan is positioning itself as a dynamic regional hub for trade and investment.

[1] State Bank of Pakistan, Summary of Foreign Investment in Pakistan, 2024, https://www.sbp.org.pk/NetinflowSummary

[2] Dawn, November 19, 2024. https://www.dawn.com/news/1873377.

[3] Ministry of Information Technology & Telecommunication. Yearbook 2021–22. Government of Pakistan. Accessed May 19, 2025. https://www.moitt.gov.pk/SiteImage/Downloads/MoITT-YB-21-22.pdf.

[4] Asian Development Bank. “ADB Forecasts Pakistan’s Economy to Grow 2.5% in FY2025, as Reforms Take Effect.” News release, April 9, 2025. https://www.adb.org/news/adb-forecasts-pakistan-economy-grow-2-5-fy2025-reforms-take-effect.

[5] Mettis Global. “Freelancers’ Remittances Reach $350.2m in July–March FY2024: Survey.” Mettis Global News, June 12, 2024. https://mettisglobal.news/freelancers-remittances-reach-350-2m-in-july-march-fy2024-survey/.

[6] Finance Division, Government of Pakistan. Pakistan Economic Survey 2023–24: Chapter 2 – Agriculture. https://www.finance.gov.pk/survey/chapter_24/2_agriculture.pdf

[7] State Bank of Pakistan. “Ease of Doing Business (EODB) Index.” https://www.sbp.org.pk/FS/Ease/Ease-r.html

By Mahnoor Basit.

In recent years, the traditional 9-5 work model has undergone a profound transformation with the emergence of hybrid work arrangements. This shift reflects a global trend towards greater flexibility, autonomy, and work-life balance in the workplace. As organizations adapt to the changing needs of employees and technological advancements, the flexicurity work model has gained traction as a viable alternative to the conventional office-based structure.

The Flexicurity model of work is an approach that seeks to combine labor market flexibility with security for workers. It originated in Denmark but has gained attention worldwide as a potential solution for balancing the needs of both employers and employees in a rapidly changing economic environment.

Drawing on insights from Denmark’s progressive approach to work, this essay explores the evolution of the flexicurity work model, its potential benefits and drawbacks, and the implications for the future of work. Additionally, this article explores Pakistan’s readiness, suitability, and feasibility for adopting the flexicurity model.

The Rise of Hybrid Work Models:

Hybrid work models, blending remote and in-person elements,  synergize with the Flexicurity model by promoting adaptable work arrangements while ensuring employment security and social protections for workers.

The COVID-19 pandemic accelerated the adoption of hybrid work models globally. A recent article in the McKinsey Quarterly titled “Hybrid work: Making it fit with your diversity, equity, and inclusion strategy” (McKinsey Quarterly, April 20, 2022) revealed that more than four out of five survey respondents who worked in hybrid models over the past two years preferred retaining them going forward and over half of employees expressed a desire for more flexible, hybrid virtual-working models, where they can sometimes work on-premises and sometimes remotely

From an economic viewpoint, the hybrid work model can lead to both cost savings and increased expenses for businesses. On the cost-saving side, companies can reduce overhead costs related to office space, utilities, and maintenance. Employees might save on commuting expenses and gain more personal time, potentially leading to greater job satisfaction and retention. However, businesses may need to invest in advanced technology and cybersecurity measures to support remote work, which can be costly. Additionally, potential productivity losses due to communication challenges and the need for effective management strategies can impact overall economic efficiency.

Denmark’s Hybrid Work Culture:

The emergence of hybrid work models has transformed the traditional employment landscape, challenging the relevance of conventional 9-5 jobs. Denmark, renowned for its robust economy and progressive work culture, offers valuable insights into the efficacy of hybrid work arrangements and their impact on productivity.

Denmark has long been at the forefront of innovative work practices, emphasizing flexibility, autonomy, and work-life balance. Denmark’s economy, ranked third globally in productivity while boasting the fewest actual hours worked, challenges traditional notions of work efficiency The Danish workforce benefits from a culture that values trust and encourages remote work arrangements.

According to a report by Statista, in 2022, around 34 percent of Danish employees had worked from home at least once in the last four weeks. That was higher compared to the previous years and mainly due to the effects of the coronavirus (COVID-19), leading many people to work from home and changing how people work, establishing a hybrid model in some sectors and .

Denmark is renowned for its innovative flexicurity model, which effectively combines labor market flexibility with social security. This model allows employers to hire and dismiss employees with relative ease while providing robust social safety nets, such as unemployment benefits and retraining programs, to support workers. The flexicurity approach aims to foster a dynamic labor market, promote high employment rates, and ensure economic stability, thereby balancing the needs of both employers and employees. Denmark’s flexicurity model is managed through public policies that combine flexible labor laws with strong social security systems. The government facilitates easy hiring and firing while providing robust unemployment benefits and retraining programs. Active labor market policies enhance skills and employability, and ongoing social dialogue among the government, employers, and unions ensures balanced and adaptable labor market policies.

Denmark’s Economic Performance:

Contrary to conventional wisdom, Denmark’s productivity remains robust despite fewer actual hours worked. Denmark is the seventh-most productive country in the world when considering GDP per hour worked. On average, Danish employees work approximately 37.2 hours per week. This ranking reflects Denmark’s efficient use of labor and its focus on productivity. Additionally, Denmark has performed exceptionally well in business efficiency, productivity, and management practices, which contributed to its high competitiveness. Moreover, Denmark has the shortest average workweek of just 37.2 hours for full-time employees of the OECD member countries. This places Denmark among the top-ranking nations in productivity. The country’s Gross Domestic Product (GDP) per hour worked ranks among the highest globally, highlighting the effectiveness of hybrid work arrangements. (2024 World Population Review).

The Relevance of Traditional 9-5 Jobs:

In light of Denmark’s success with hybrid work models, the relevance of traditional 9-5 jobs may be called into question. While some industries and roles may still require fixed working hours, the broader trend suggests a shift towards greater flexibility and autonomy. Employers are increasingly recognizing the benefits of allowing employees to customize their work schedules, leading to improved retention rates and employee engagement. Studies have found that employees with the flexibility to work remotely report higher job satisfaction and productivity levels.

Challenges and :

While hybrid work models offer numerous benefits, they also present challenges.

Benefits:

• Flexibility: Remote work allows employees to have greater control over their schedules, enabling them to balance work and personal commitments more effectively.
• Cost Savings: Employers can save on office space, utilities, and other overhead costs associated with maintaining a physical workspace.
• Increased Productivity: Many employees report being more productive when working remotely, as they can focus without interruptions and avoid commuting time.
• Expanded Talent Pool: Remote work opens up opportunities for employers to hire talent from anywhere in the world, leading to a more diverse and inclusive workforce.
• Work-Life Balance: Remote work offers employees the flexibility to create a better balance between their professional and personal lives, leading to higher job satisfaction and well-being.

Challenges:

• Communication Challenges: Remote work can hinder communication and collaboration among team members, leading to misunderstandings and decreased productivity.
• Social Isolation: Remote workers may feel isolated and disconnected from their colleagues, leading to feelings of loneliness and decreased morale.
• Work-Life Boundaries: Remote work blurs the boundaries between work and personal life, making it difficult for employees to disconnect and recharge.
• Technology Issues: Remote work relies heavily on technology, and technical glitches or internet connectivity problems can disrupt workflow and productivity.
• Lack of Oversight: Employers may struggle to monitor and manage remote workers effectively, leading to concerns about accountability and performance.

Adapting Denmark’s flexicurity model to Pakistan’s economy:

The Danish model’s combination of flexible labor laws and comprehensive social security policies could offer significant benefits, such as increased job mobility and economic stability. However, implementing such a model in Pakistan necessitates addressing specific economic and cultural contexts.

Promoting flexicurity in Pakistan involves several steps:

First, there needs to be a substantial effort to formalize the informal economy, which constitutes a large part of Pakistan’s labor market. Formalizing this sector would require extensive reforms, including better labor regulations, incentives for businesses to register formally, and enforcement of labor laws. This transition could lead to more stable employment conditions and better worker protections, aligning with the flexicurity model’s principles.

Second, developing robust social safety nets is crucial. This includes establishing comprehensive unemployment benefits and retraining programs to support workers during job transitions. Only after these foundational steps can flexicurity be gradually introduced.

Thirdly, incorporating flexicurity into Pakistan’s economy must align with cultural norms and practices. Pakistani culture highly values job security, and abrupt changes may face resistance. Therefore, policies should be designed to ensure that workers feel secure and supported during transitions.

Relevance to Entrepreneurs and the Startup Community:

For entrepreneurs and the startup community, adopting flexicurity can foster a more dynamic and innovative business environment. Flexible labor laws help startups adapt quickly to market changes, while robust social security systems ensure that employees feel secure, even in high-risk ventures. Startups can also offer greater flexibility to employees through remote work options, reducing office costs, traffic pollution, and transportation expenses. This flexibility can enhance employee satisfaction and productivity.

However, there are drawbacks to consider. Remote work can lead to communication challenges, reduced team cohesion, and potential issues with monitoring employee performance. Additionally, the initial costs of establishing strong social security systems and robust digital infrastructure can be high for startups.

In summary, while the Danish flexicurity model offers valuable insights, its adaptation to Pakistan requires a phased approach, starting with formalizing the informal economy and building strong social safety nets. For startups, this means gradually implementing flexible labor policies while ensuring that employees are supported through comprehensive social benefits. This balanced approach can encourage entrepreneurial activity and innovation, driving economic growth and contributing to a more resilient and dynamic labor market in Pakistan.

Lessons Learned from Denmark:

Denmark’s experiences offer valuable lessons for countries seeking to adopt hybrid work models. Firstly, fostering a culture of trust and autonomy is essential for the successful implementation of flexible work arrangements. Denmark’s social welfare system, which provides support for workers beyond the workplace, contributes to a sense of security and well-being among employees.

Secondly, investing in technology and infrastructure is crucial for enabling remote work effectively. Denmark’s robust digital infrastructure and widespread access to high-speed internet facilitate seamless communication and collaboration among remote teams.

Thirdly, prioritizing work-life balance and employee well-being is integral to maintaining productivity in a hybrid work environment. Denmark’s generous parental leave policies and emphasis on leisure time underscore the importance of striking a balance between work and personal life.

Reimagining the Future of Work:

As we look to the future, it is clear that traditional 9-5 jobs are no longer the norm. Instead, organizations must embrace flexibility and innovation to thrive in a rapidly changing world. According to a report by Global Workplace Analytics, employees save between $600 and $6,000 per year by working at home half the time.[1] Furthermore, a study by Stanford University found that remote workers were 13% more productive than their in-office counterparts.[2] These statistics underscore the growing preference for remote work and highlight the shift towards hybrid work models in the future. With remote work offering significant cost savings for employees and increased productivity for organizations, it’s evident that the traditional office-based model is being redefined. As organizations continue to adapt to this trend, embracing hybrid work arrangements will be essential for staying competitive in the evolving landscape of work.

Denmark’s embrace of hybrid work models serves as a beacon for countries navigating the changing dynamics of the modern workplace. Pakistan’s adoption of hybrid work models can draw valuable lessons from the flexicurity model used in Denmark and other Nordic countries. By prioritizing flexibility, autonomy, and work-life balance, Pakistan can achieve high levels of productivity while fostering a more inclusive and adaptable work culture. The flexicurity model, which combines labor market flexibility with social security, can be particularly beneficial for Pakistan as it navigates the changing dynamics of the modern workplace.

To implement this model successfully, Pakistan must address key challenges such as communication and cybersecurity. Ensuring robust cybersecurity measures will protect sensitive information in a hybrid work environment, while effective communication strategies will maintain cohesion and collaboration among remote and in-office employees.

As Pakistan evolves towards a hybrid work model, embracing the principles of flexicurity can guide organizations in maximizing productivity and employee satisfaction. By learning from Denmark’s experiences, Pakistan can navigate the transition to hybrid work models successfully, creating a resilient and dynamic workforce prepared for the future.

Written by Mahnoor Basit.

Overview:

Women’s entrepreneurship has become a significant global trend, garnering substantial research interest over the past few decades. In Pakistan, women are making notable progress in the startup and business sectors, driving economic growth and social development. Despite numerous challenges, their resilience and innovation are creating a more inclusive entrepreneurial ecosystem.

As Pakistani start-ups continue to flourish, the role of women in this space becomes increasingly crucial. Various Pakistani incubators and accelerators in Pakistan are actively working to support and empower female entrepreneurs, ensuring they have access to the resources and mentorship necessary for success.

Key Statistics:

• Female Labor Force Participation: As of 2023, Pakistan’s female labor force participation rate is approximately 24%. This means that about 24% of women aged 15 and above are either employed or actively seeking employment. This is lower compared to global standards but shows gradual improvement. (World Bank Data)
• Women-led Startups: Women-led startups represent about 10% of the startup landscape in Pakistan, a relatively low percentage highlighting the need for increased support and resources. (Women Entrepreneurs and SMEs in Pakistan, International Labour Organization, 2020)
• Entrepreneurship Gender Gap: Only 1% of females are entrepreneurs compared to 21% of males. Moreover, according to Invest2Innovate’s report, gender disparities are prevalent in the startup ecosystem, and only 1.4% of all investments raised during the past seven years were based on women-run startups, further highlighting the gender gap.
• Entrepreneurial Activity: Out of over 5 million small and medium enterprises in the country (State Bank of Pakistan, 2022), only 8% are owned by women, with a significant presence in micro, small, and medium enterprises. (Asian Development Bank)

Women are actively participating in Pakistan’s growing startup ecosystem, particularly in sectors like technology, e-commerce, education, and fashion. Pakistani incubators and accelerators in Pakistan are beginning to provide platforms that foster female-led businesses, but challenges remain.

Challenges Faced:

• Access to Finance: Women entrepreneurs in Pakistan often face difficulties securing funding and investment due to traditional financial institutions’ risk aversion and gender biases. Limited collateral and lack of financial literacy impede access to loans and credit.
• Societal Norms and Cultural Barriers: Societal expectations and traditional gender roles in Pakistani society restrict women’s ability to engage in entrepreneurial activities. Moreover, family responsibilities and mobility restrictions also pose significant challenges.
• Lack of Networking Opportunities: Networking events and professional associations are often male-dominated, limiting women entrepreneurs’ access to mentorship and business connections.
• Regulatory and Legal Barriers: Complex regulatory requirements and lack of awareness about business laws hinder women from formalizing and scaling their businesses.
• Education and Training: Limited access to business education and professional training hinders the growth potential of women entrepreneurs.

Government Initiatives:

• Women Entrepreneurs Finance Initiative (We-Fi): In collaboration with international partners, We-Fi aims to enhance access to financial services for women entrepreneurs. We-Fi and IFC are helping to strengthen the venture capital ecosystem and increase funding opportunities for high-potential women-led businesses in Pakistan.
• Prime Minister’s Youth Business Loan Scheme: Offers low-interest loans to young entrepreneurs in Pakistan, with specific provisions for female entrepreneurs. The goal is to facilitate the establishment and expansion of women-led businesses.
• Kamyab Jawan Program: Provides both financial and technical support to young entrepreneurs in Pakistan, with a particular focus on encouraging women to enter the entrepreneurial sector.

Success Stories:

• Jehan Ara: President of P@SHA and founder of The Nest I/O, a technology incubator that supports young entrepreneurs in Pakistan, including many women-led startups.
• Kalsoom Lakhani: Founder and CEO of Invest2Innovate, which supports Pakistani start-ups through its accelerator program, with a strong focus on women-led startups.
• Sidra Qasim: Co-Founder of Markhor and Atoms, renowned for their innovative approach to footwear and entrepreneurship.

Notable Women-Led Startups and Entrepreneurs:

• Invest2Innovate (i2i): A venture capital fund that supports early-stage Pakistani start-ups, particularly those led by women.
• Sehat Kahani: A telemedicine platform co-founded by Dr. Sara Saeed Khurram and Dr. Iffat Zafar, connecting female doctors with patients across Pakistan.
• She Loves Tech Pakistan: A global initiative supporting women-led tech startups through competitions and accelerators in Pakistan.

Way Forward:

• Policy Advocacy: Advocate for policies that create a more enabling environment for women entrepreneurs, such as tax incentives, simplified registration processes, and legal support.
• Enhance Access to Finance: Increase funding opportunities for women-led startups through dedicated grants, low-interest loans, and venture capital.
• Provide Targeted Training and Mentorship: Develop more business training programs focused on skills development for women and establish mentorship networks connecting experienced entrepreneurs with aspiring female business owners.
• Promote Awareness and Change Social Norms: Run awareness campaigns to challenge stereotypes and encourage family and community support for women entrepreneurs. Moreover, highlight the success stories of female entrepreneurs to inspire others.

By fostering a supportive environment for Pakistani start-ups and young female entrepreneurs in Pakistan, we can drive a more inclusive and thriving economy. Pakistani incubators and accelerators in Pakistan must continue prioritizing women’s inclusion in the entrepreneurial space to ensure a more diverse and sustainable future.

The LUMS Centre for Entrepreneurship (LCE) has recently launched its inaugural cohorts for two flagship programmes: the LCE Idea Launch Incubation Programme and the Slingshot Accelerator Programme. This is a significant step towards the Centre becoming a premier incubator and accelerator in Pakistan and reaffirms its commitment to building a thriving entrepreneurial landscape by supporting both early-stage and revenue-generating Pakistani start-ups.

The LCE Idea Launch Incubation Programme offers vital support to entrepreneurs who are just beginning their entrepreneurial journey. This incubator programme provides essential resources such as co-working space, access to the Makers Lab for prototyping, training modules, and valuable networking opportunities with experienced entrepreneurs and industry leaders.

For revenue-generating start-ups ready to scale, the Slingshot Accelerator Programme offers a comprehensive set of resources including strategic mentorship, investor connections, hands-on workshops, and tailored guidance. This programme enables the start-ups to focus on revenue growth, expansion, and investment readiness, solidifying LCE’s role as a premier accelerator in Pakistan.

A key highlight for participants in both the Idea Launch and Slingshot programmes is the Investor Summit, where they will pitch to a panel of investors, founders, and venture capitalists. This event offers an invaluable platform for Pakistani start-ups to secure funding, build partnerships, and gain insights for accelerated growth.

With 25 start-ups in the Idea Launch Incubation Programme and 10 start-ups in the Slingshot Accelerator, the inaugural cohorts represent a diverse range of industries, from education tech and AI to sustainability and finance. These start-ups are set to address some of Pakistan’s most pressing challenges, driving impactful change across the country.

LCE’s robust involvement with the LUMS community has been instrumental to the success of its programmes. Faculty, students, and alumni have contributed significantly, whether as participants, mentors, or guest speakers, bridging academic insights with real-world entrepreneurial initiatives. LCE plans to continue its support through events, demo days, and workshops designed to help a diverse range of start-ups to grow their ventures.

By empowering Pakistani start-ups through its incubation and acceleration initiatives, LCE reinforces its mission of fostering an innovative, resilient, and inclusive ecosystem for entrepreneurs in Pakistan.